docs: rewrite README with a friendly what/why/how structure

Open with a centered logo and a plain-language description of what apex does for
a self-hoster, then Why, then How it works. Quick start shows a minimal
selfhost.example.com bootstrap. Links the published docs (en + Russian) and the
getting-started guide. Drops badges and the repo-layout table (covered in docs).
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deytenit committed 2026-07-11 20:23:58 +03:00
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